changing digital marketing landscape in Kerala
Kerala is one of the largest markets in the country, home to a diverse range of brands—from small-scale designer dress manufacturers to large multi-business conglomerates. One common thread uniting these businesses is their heavy reliance on marketing, particularly digital marketing. Brands allocate significant budgets every fiscal year to reach and engage with their audience.
In this article, we explore the ever-evolving digital marketing landscape in Kerala and its impact on business growth.
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
The Pre-Digital Era: What Forced Brands to Shift to Digital Marketing
Marketing and Business Growth is not a recent phenomenon; it has existed since the dawn of human commerce. We can trace the roots of marketing back to ancient civilizations, such as the Roman Empire or Mesopotamia. Whenever two or more people engaged in the same trade, there arose a need to showcase their product as the superior choice. Even in the absence of competition, it never hurts to make a product look appealing.
Since those early days, marketing has evolved alongside human intelligence and innovations. The competitive nature of business spurred this evolution, often serving as either the byproduct or the driving force behind technological advancements.
It’s been less than a century since the first personal computers hit the market, but the growth has been nothing short of lightning fast. The introduction of the internet created a global marketplace, connecting Oklahoma to Tokyo, New Delhi to Milan, and Caribbean islands to the bustling streets of New York. This new global connectivity forced brands to rethink their marketing strategies, sparking the rise of digital marketing.
As new markets emerged, so did the need for new marketing techniques, and thus, the history of digital marketing began.
Technology Driving the Growth of Digital Marketing
Digital marketing, a term that only came into existence in 1990, emerged just as the internet was starting to spread across much of the world—particularly in the United States, which was a few steps ahead in technological advancements. The U.S. spearheaded this digital revolution, and in that same year, the first-ever search engine, Archie, was introduced. While Archie was primitive compared to modern search engines like Google and Bing, it was a pioneer in the world of digital marketing. From that point onward, the growth of the digital marketplace has been continuous.
Even in its early days, people recognized the immense potential of this new digital space inorder to achieve Business Growth. The amount of time spent on the internet only increased and never declined. This surge in internet use created a demand for more content to engage those spending time online. Back then, however, internet access was expensive. Thanks to advancements in technology, the cost of internet usage eventually became more affordable.
As corporations discovered the internet’s vast marketing potential, they began investing heavily in its development. This investment spurred the evolution of digital marketing, which has continued to transform ever since.
The Digital Marketing Boom in Kerala: Scope and Future
As discussed earlier, the potential of digital marketing is continuously evolving, with rapid and unprecedented growth. Kerala, although a late entrant into the digital marketing arena, is now catching up quickly. Initially, brands and corporations were hesitant to embrace digital marketing, but once they took the leap of faith, the growth was immediate and impressive.
The future of digital marketing in Kerala is as bright as the sun in the sky—an endless source of energy waiting to be harnessed. However, brands can’t navigate this landscape on their own. They need expert assistance, which is where digital marketing professionals come in. These experts have the knowledge, practical experience, and advanced tools necessary to meet the needs of their clients.
In the coming years, digital marketing is set to transform the business landscape in Kerala. To what extent will this transformation occur? That remains to be seen, but the impact is expected to be significant.